Many SMBs are faced with one of the two challenges: limited cash flow or very limited manpower. While the internet has created a low barrier entry for e-commerce businesses, allowing people to start companies with just an idea and a laptop, it’s also created a world where new social media platforms are popping up constantly. All that sounds good, and it is, but only so long as businesses are able to devote their limited time and resources to the right social media outlet.
Business owners that are still pigeonholing social media to just status updates, retweets, and double taps need to re-evaluate their marketing strategy. Modern-day social media platforms go way beyond killing time on the train or adding cute pictures to your timeline. If properly utilized, social media can greatly help small- or medium-sized businesses grow.
If you are looking to establish a competitive advantage, you’ll need a solid online presence, which is why it’s integral for you to familiarize yourself with how each platform works and understand the audience they target and whether or not this aligns with your business’s goals.
Hands down the biggest social network to date, both in terms of recognition and total number of users. Boasting over 2 billion active users, Facebook is the first place companies go to when they want to increase their brand awareness. Not only does it have the biggest network, it’s possibly the most versatile platform as well. 13 years since it’s conception, Facebook grew from a small website designed to connect college students into a multifaceted web and mobile social platform.
Facebook is a low-cost marketing strategy that allows small- or medium-sized businesses to execute marketing campaigns for a fraction for what that would cost when working with traditional marketing channels. It's also a great way for your company to publicize its name, address, contact details, as well as briefly describe the products and services you offer. Facebook is also a platform that allows you to share pictures and videos, talk to existing and potential customers, provide customer support, and raise brand awareness through positive word-of-mouth.
Created in 2005, YouTube is a video-sharing platform -- with over one billion users -- where people can view, upload, rate, share, and comment on videos. But despite its popularity with the everyday consumer, many small businesses still haven't tapped into this powerful marketing platform.
Not only is it the second-largest search engine after Google, Google actually owns YouTube. Meaning that videos are 50 times more likely to appear on the first page of search results than other organic content. Planning on doing some product placement? Consider partnering with vloggers or YouTubers with large, engaged audiences.
Over 60% of Snapchat users in the U.S. are under the age of 24, and over 100 million users consume 30 minutes of content daily, making it the perfect social media platform for businesses targeting millennials. What you need to keep in mind when you want to connect with 18-24 year olds is to always be fun and creative. Release behind the scenes footage, new collections, or conduct interviews with prominent figures to make the most out of this free marketing platform and amass a loyal following in the process.
As another undervalued social media platform, Instagram has great reach -- thanks to its 500 million users, with 59% of them checking the app everyday. Businesses can utilize the Business Profile feature that directs customers to your company in just one tap. You can even establish a call-to-action as well. Insights is another key feature that offers analytical data on how well your content is performing. The data can be accessed through a business Facebook page linked to your Instagram account.
Being able to achieve fast and affordable growth is every SMB’s dream come true. Let PC Lan Techs help you leverage social media to your advantage. If you have any questions, feel free to give us a call today! We'll help set up your business for success.