Using big data to increase profit

Using big data to increase profit

Pushing the envelope, thinking outside the box, keeping someone in the loop. All of these phrases, and countless more, have had their turn in the corporate spotlight. Thankfully now, in most working environments, they have been consigned to history. However, one buzzword is making the rounds at the moment and – unlike some of its predecessors – it actually means something: here we take a look at “big data.

Adding value to a business with data

Adding value to a business with data

It’s one thing to look at and collect your business’s data, but how do you actually go about turning that wealth of information into something meaningful you can use as a force to propel your organization on to bigger and better things? Data mining can be a daunting task, and may well make a regular appearance at the very bottom of your to-do list, but there are ways of tackling this seemingly insurmountable challenge.

Turning blogging into a business asset

Turning blogging into a business asset

People want to read your blog. You may not think it’s true, but the fact of the matter is that someone somewhere is looking for information on a subject you know inside and out. Of course, this information has to be presented in way that is engaging and unique to stand out and catch people’s attention as perhaps incorporate key search terms.

Avoid these common SEO pitfalls

Avoid these common SEO pitfalls

Establishing a well-thought-out search engine optimization (SEO) strategy goes a long way in ensuring your website gets the top spot in search results. Unfortunately, most business owners fail to recognize the importance of SEO, and are taken in by get-ranked-quick schemes that will not only damage their website reputation but also get them penalized by major search engines.

Increase staff efficiency with technology

Increase staff efficiency with technology

When it comes to increasing your employees’ efficiency and productivity, technology can provide countless opportunities to streamline workflows, eliminate redundant processes and reduce costs within your organization. If you’re looking to stay ahead of the competition, you need to ditch the traditional ways of working and implement technology to your practices to encourage more employee productivity – here’s how.

5 tips to market your business online

5 tips to market your business online

Companies need to effectively advertise their products and services if they are to stay competitive in today’s market. But choosing the right marketing approach for your business is not easy, and you could end up spending more money on advertising that you actually make from it.

How SEO increases your online presence

How SEO increases your online presence

The Internet has transformed the way businesses approach clients. More and more people are using the Internet to search for what they want, and if your company’s website is ranked high in popular search engines then you can easily attract more visitors – which means more potential clients.

Don’t make these 5 IT investment missteps

Don’t make these 5 IT investment missteps

Running a business is time consuming. You likely are so busy managing staff, looking for growth opportunities and satisfying your clients that you have little time to search for technology solutions that can benefit your business. Even worse, you may be so frustrated with your current IT system that you make an impulsive technology purchase that causes more harm than good.